Welcome to
ABOUT
Our goal is to help you Spa Smarter and understand what's best for you, through:
1
Reviews
Share honest, experienced-based spa reviews, highlight spas and wellness clinics across Connecticut, and help YOU decide what’s worth it
2
Collaboration
Partner with spas to provide referral exposure through our social media presence, experience services firsthand, and share transparent insights for informed booking decisions
3
Education
Explain spa etiquette, trick and tips, break down spa treatments so you know what to book, how spas can best serve clients and how clients can maximize their visits.
CONSULTING
With a Master of Business degree and a lifelong appreciation for wellness, The Connecticut Spa Guide brings a unique perspective to the world of spa consulting. As both a dedicated spa patron and a Connecticut resident who’s traveled the world seeking unique spa adventures, she has identified a distinct need for expert guidance in navigating the spa experience. Her mission is to support spa businesses in reaching their full potential through analysis and education, and to elevate the spa experience for patrons everywhere.
Over the years, she's had the privilege of visiting some of the world’s finest spas, including the Sacher Hotel Spa in Vienna, the Waldorf Astoria Spa in Washington, D.C., Canyon Ranch in Las Vegas, and Avala Spa in Budva, Montenegro. She's also explored a diverse range of wellness destinations across Connecticut, giving her a broad and nuanced understanding of the industry at both local and international levels.
Whether you're looking to elevate your spa’s guest experience, refine service offerings, or gain objective insights from a spa enthusiast with business acumen and real-world experience, Connecticut Spa Guide offers tailored consulting for select spa partners. To inquire about working together, please reach out via email at spasavvy@connecticutspaguide.com
The Base Package provides a high-level review of the client experience from first impression to follow-up. This package is designed for spas that want practical, client-centered feedback on how their business is experienced by a new or returning guest.
This evaluation may include a review of the online first impression, booking experience, arrival, staff interaction, treatment experience, ambiance, checkout, rebooking process, and overall value.
Final Deliverable May Include:
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Overall summary of the guest experience
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Observations from the client journey
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Website and online first impression overview
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Booking, arrival, treatment, and checkout feedback
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Missed revenue or retention opportunities
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Local competitor and Google search visibility snapshot, when applicable
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5–7 key strengths
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5–7 key areas for improvement
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Suggested next steps
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One feature post on The Connecticut Spa Guide blog, Instagram, and Facebook page showcasing the treatment received and spa visited, when applicable
This package is best for spas looking for a clear, practical overview of the guest experience and where small changes may improve client satisfaction, retention, and repeat bookings.
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The Secret Shopper Spa Visit Add-On provides a more detailed evaluation of the in-person spa experience. This add-on is designed for spas that want a deeper understanding of how the visit feels from the client’s perspective, including service flow, staff communication, comfort, professionalism, ambiance, and treatment quality.
This visit evaluates the guest experience from booking through post-visit follow-up, with detailed observations on the moments that shape whether a client feels welcomed, cared for, and likely to return.
Important Note: Secret Shopper Spa Visits are conducted as unannounced client visits. Staff should not be notified of the specific appointment or evaluator so CT Spa Guide can assess the guest experience as it naturally occurs for a typical client.
Final Deliverable May Include:
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Full written secret shopper report
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Detailed observations from booking through checkout
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Guest experience summary
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Treatment experience feedback
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Staff interaction and professionalism feedback
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Optional staff knowledge questions provided by the spa owner
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Cleanliness, ambiance, comfort, and privacy observations
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Service timing and guest flow notes
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Missed revenue or retention opportunities
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5–7 key strengths
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5–7 key areas for improvement
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Staff training opportunities, when applicable
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Final CT Spa Guide assessment
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The Social Media and Website Add-On reviews how the spa appears to a potential client before they book. This package focuses on whether the spa’s online presence is clear, professional, easy to navigate, and supportive of appointment bookings.
This review looks at the website, social media presence, Google visibility, booking path, client-facing information, and overall digital impression from the perspective of someone researching the spa online.
Final Deliverable Includes:
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Website first impression review
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Booking path and website usability observations
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Service menu and pricing clarity review
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Google Business Profile and online visibility overview
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Review and reputation snapshot
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Social media profile impression
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Brief client-perspective review of recent social media posts
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Accessibility and readability observations
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Professionalism of testimonials, results, and claims
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Overall website strengths
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Overall social media strengths
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Key areas for improvement
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Final digital client journey assessment
This package is best for spas that want to understand whether their website, social media, and Google presence are helping potential clients feel confident enough to book, attract visitors to your sites, and assess if the right audience is being reached.
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